Why Hearts' Historic Championship Challenge Isn't as a Surprise.

JAMBOS BLAZING

Perhaps the only surprising element of Heart of Midlothian's victory over Celtic in the Scottish Premiership was the extent to which taken aback people seemed when reports of the outcome and its impact for the top of the table circulated. While this convincing victory at Tynecastle, which puts the Jambos leading of the table and eight points clear of Celtic, was earth-shattering in scale, no one who has been tracking the fortunes of either squad this season will have been in the least shocked by the result.

Over the past four decades, the Glasgow duopoly of the Old Firm have carved up the Scottish league between them, turning fitba to almost a punchline in the process. Several matches into the present season it has become apparent that Heart of Midlothian – who number celebrated snooker player, Olympic champion and renowned actor among their famous supporters – might just be prepared to strike while the Glasgow duo influence is freezing cold.

CELTIC'S DECLINE

Although much of the attention in Scotland has been on the disastrous season being suffered by the Ibrox club, the full-spectrum nightmare of the situation at Ibrox has meant that the title holders' slightly less terminal decay has been allowed to fester unnoticed. The defending title winners have so far lost a considerable number from their opening nine fixtures this term under their manager. The Celtic manager has acquired the thousand-yard stare of a man who constantly checking his Google calendar to find out how many days are left until his deal expires, and awoke this morning to learn the answer is over two hundred.

"I've never worked harder in my entire tenure at the club," he informed reporters following the defeat, after they had doubted his appetite for anything resembling a title fight. "Therefore the drive is there to try and reverse the standards that we're at. It's absolutely fine, it's still so early."

EDINBURGH DISRUPTOR

Given the dreadful beginning to the season being experienced by the other Glasgow side, Rodgers and his men could normally be anticipated to get away with their own inability to start strongly, but this year an Edinburgh disruptor has joined the fray. In spite of being forced to function with a war-chest that is not just a tiny fraction of their rivals' as a minuscule amount in comparison, the Tynecastle outfit have introduced the money and expertise of Tony Bloom to the SPL equation. In addition to investing £10m during the off-season, the Premier League figurehead has granted Hearts exclusive use of his top secret analytics-based Jamestown Analytics recruitment tool.

In Oisin McEntee, Alexandros Kyziridis and Cláudio Braga it has allowed them to unearth hidden talents from an English lower-league side, the Slovak first division and the Norwegian second tier, among other exotic footballing outposts, for the combined cost of a modest car. Spotted at Tynecastle on Sunday sporting a club colours, the famously shrewd sports betting expert could be observed cheering each score with the gusto of a person who had likely realized the oddsmakers had massively misjudged his side's prospects of beating the out-of-sorts champions, and filled his boots accordingly.

COACH'S REACTION

"In my opinion it's a statement win," said the facial-haired team manager the head coach after his team's most recent victory, their eighth win in nine league matches. "It might be for others on the periphery. It might change opinions. It may confirm opinions that there's a tightrope. But we must be realistic, we're really pleased with what the players have provided us. In terms of skill, we appear in a strong position, and certainly in fitness we look in a excellent shape, so long may that continue. Of course, this is not a situation that this club is used to being in." No, Derek, it is not. But the wonderful, data-driven truth is that for the first time in many years, the Scottish game might genuinely have a championship battle that a team other than the traditional powers can win.

Beth Davis
Beth Davis

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.